Update: 01.11.2022
Last week: 42 week 2022 (17.10.2022 - 23.10.2022)
Last full month: Sep 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 602 | 4.5% | 49.2% | 0.7 | 736 813 | 6.0% | 79.2% | 0.7 | 3.0% |
| MoM | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| YTD | 90 586 | -9.0% | 53.6% | -4 | 42 658 335 | 13.1% | 81.9% | 0.8 | -2.2% |
| MAT | 108 642 | -12.8% | 52.3% | -5.8 | 50 551 058 | 9.8% | 81.0% | -0.2 | -3.1% |
| KAPSIKAM | |||||||||
| WoW | 21 107 | 5.5% | 3.2% | 0.2 | 8 249 181 | 4.7% | 3.2% | 0.2 | -2.6% |
| MoM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| YTD | 823 829 | -1.1% | 2.6% | 0 | 339 773 983 | -1.5% | 2.8% | -0.2 | -2.7% |
| MAT | 1 055 540 | -2.7% | 2.7% | 0 | 433 679 003 | -3.2% | 2.9% | -0.2 | -4.2% |
| MILDRONATE | |||||||||
| WoW | 64 274 | -2.8% | 15.7% | -0.3 | 42 578 560 | -2.4% | 15.5% | -0.3 | -0.7% |
| MoM | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| YTD | 3 769 700 | -0.7% | 13.4% | -0.5 | 2 274 060 266 | 46.9% | 14.0% | 2.3 | 3.4% |
| MAT | 4 770 686 | 3.3% | 13.5% | 0.1 | 2 660 055 908 | 39.9% | 13.4% | 2.1 | 2.2% |
| SULFARGIN | |||||||||
| WoW | 2 294 | 8.5% | 0.7% | 0.1 | 1 314 606 | 9.3% | 1.2% | 0.1 | -2.1% |
| MoM | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| YTD | 123 254 | -5.1% | 0.8% | 0 | 63 682 793 | 1.3% | 1.2% | 0 | -8.2% |
| MAT | 157 517 | -2.8% | 0.9% | 0 | 80 548 877 | 3.6% | 1.2% | 0.1 | -8.2% |
| VIPROSAL | |||||||||
| WoW | 16 908 | -2.9% | 2.4% | 0 | 6 485 737 | -2.3% | 2.4% | 0 | -2.5% |
| MoM | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
| YTD | 962 401 | 4.8% | 2.9% | 0.2 | 390 081 055 | 13.3% | 3.0% | 0.2 | -2.7% |
| MAT | 1 287 332 | 9.6% | 3.1% | 0.4 | 516 955 908 | 16.6% | 3.3% | 0.3 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 90 586 | -9.0% | 53.6% | -4 | 42 658 335 | 13.1% | 81.9% | 0.8 | -2.2% |
| KAPSIKAM | 823 829 | -1.1% | 2.6% | 0 | 339 773 983 | -1.5% | 2.8% | -0.2 | -2.7% |
| MILDRONATE | 3 769 700 | -0.7% | 13.4% | -0.5 | 2 274 060 266 | 46.9% | 14.0% | 2.3 | 3.4% |
| SULFARGIN | 123 254 | -5.1% | 0.8% | 0 | 63 682 793 | 1.3% | 1.2% | 0 | -8.2% |
| VIPROSAL | 962 401 | 4.8% | 2.9% | 0.2 | 390 081 055 | 13.3% | 3.0% | 0.2 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 108 642 | -12.8% | 52.3% | -5.8 | 50 551 058 | 9.8% | 81.0% | -0.2 | -3.1% |
| KAPSIKAM | 1 055 540 | -2.7% | 2.7% | 0 | 433 679 003 | -3.2% | 2.9% | -0.2 | -4.2% |
| MILDRONATE | 4 770 686 | 3.3% | 13.5% | 0.1 | 2 660 055 908 | 39.9% | 13.4% | 2.1 | 2.2% |
| SULFARGIN | 157 517 | -2.8% | 0.9% | 0 | 80 548 877 | 3.6% | 1.2% | 0.1 | -8.2% |
| VIPROSAL | 1 287 332 | 9.6% | 3.1% | 0.4 | 516 955 908 | 16.6% | 3.3% | 0.3 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 602 | 4.5% | 49.2% | 0.7 | 736 813 | 6.0% | 79.2% | 0.7 | 3.0% |
| KAPSIKAM | 21 107 | 5.5% | 3.2% | 0.2 | 8 249 181 | 4.7% | 3.2% | 0.2 | -2.6% |
| MILDRONATE | 64 274 | -2.8% | 15.7% | -0.3 | 42 578 560 | -2.4% | 15.5% | -0.3 | -0.7% |
| SULFARGIN | 2 294 | 8.5% | 0.7% | 0.1 | 1 314 606 | 9.3% | 1.2% | 0.1 | -2.1% |
| VIPROSAL | 16 908 | -2.9% | 2.4% | 0 | 6 485 737 | -2.3% | 2.4% | 0 | -2.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| KAPSIKAM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| MILDRONATE | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| SULFARGIN | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| VIPROSAL | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs